A Peek Behind the Curtain: Transforming the Out-of-Date Film, TV and Content Business Model Streaming Platforms Rely On

Damian Miles
ritestream
Published in
5 min readMar 5, 2022

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More than thirty-one million American households have already ditched their ancient cable tv service for a more modern version of streaming the shows they crave with providers such as Netflix, Hulu and Amazon Prime. As technology advances and the demand for more (and frankly better) content rises, the fallacies in the antiquated licensing models and content obstacles are being exposed.

Have You Been Bundled?

Did you know that there are more than 288 million active streaming subscriptions in the US alone — well over the 31 million aforementioned users who have cut their ties with cable?

Nowadays, more and more of the world is replacing one out-of-date service with multiple streaming platforms — only to spend way too much time searching and Googling what to watch — just to end up watching favorited reruns. Sheesh. It’s safe to say, the world might be ready for what’s next.

What if we said ‘what’s next’ is here, and it’s a platform with a content as a service model that is shaking up the media market and disrupting the antiquated content creation and distribution models?

ritestream is the platform we’re referring to, and it’s an ecosystem that encompasses an existing content marketplace for global film, TV, and live sports with the built-in capability of providing those veteran streaming platforms flexible access to thousands of hours of new content at a low monthly subscription fee. Think of it like a subscription service for your subscription streaming service to subscribe to, to bring you better content than ever before.

Now and Then

Streaming conglomerates like Disney and Netflix spending 28 Billion and upwards of 15 Billion annually on content and licensing have made it difficult for others to obtain content licensing inexpensively. Monopoly much?

Traditionally, it takes months, and up to years of negotiations between broadcasters, producers, and creators to get film, television and entertainment projects moving forward using the old-fashioned licensing model approach.

Pairing that information with the reality that media giants have already obtained the rights to many shows or movies that have yet to even be produced brings us to an obvious realization: the current licensing and streaming content model has become problematic for creators, producers and audiences.

Here’s how these traditional, outdated content models work:

Ownership rights are generally sold in 2-year license periods (to Netflix, Hulu, Amazon, for example). This is far from aligned with today’s consumer habits. Plus, contract negotiations can be lengthy and ridiculously costly.

Even when a content producer finally gets access to allotted funding to get a project moving, the long and arduous process of getting the pilot green-lit and making it to a full season (for TV) or to theatres (for movies) eats a lot of the revenue generated.

This leaves content producers with only a fraction of any profits generated from their creations. That is, if their production ever sees the light of day.

Here’s how ritestream approaches content

Buyers want to take streaming platforms for a test drive before subscribing. That’s fair, because you’re essentially paying for access to a library of television and movies. It better be content you want to see, right?

Typically, this trial period is one month. However, the process of negotiating a short-term license to give users a good idea of what to expect (in just a month’s time) makes it economically unfeasible for both buyers and sellers to enter into such transactions while truly getting an accurate depiction of what they are buying into.

The introduction of RITE coin tokens to conduct transactions using Blockchain technology means that the cost of doing a short-term license is dramatically reduced, making such transactions mutually beneficial. For example, viewers can watch content using the tokens via the ritestream app and also via partner streaming sites. Plus, 40% of the community tokens will be used to reward partner streaming networks with added benefits and incentives for promoting the ritestream app and content.

Innovating Antiquated Licensing Systems

Even the words “licensing system” sound old and boring. Perhaps the most pressing problem for the film industry today is the lack of a scalable infrastructure to meet the needs of an exploding market.

ritestream introduces a new data-driven approach to content to:

  • Use insights and real time market trends to dictate
  • Drives a creator industry that can produce a large volume of content with full knowledge about binge worthy content audiences pine for
  • Enables standard pricing and a transparent, fair process vs. the traditional limited micro licensing system.
  • Transforms ownership rights into transparent, cryptographically secure NFTs.

ritestream creators no longer have to navigate the complex web of distributors and all the accompanying costs. They’ll be able to access global discovery channels that use real time data to connect to the right set of buyers — which could be you and me, the audience — should we choose to invest.

With ritestream, creators can crowdfund to a global market while offering fractional NFTs as a way for their audience, crew and investors to become stakeholders in the production.

ritestream is positioned to meet the diverse demographics and content needs of the population, with a technology roadmap in place to scale such an ecosystem. The ritestream cinematic NFT Platform remains equitable to content creators, supports the industry’s content distribution value chain, and meets the needs of consumers.

This is innovation in the realm of content buying and selling that in turn allows streaming platforms access to thousands of hours of content, with the flexibility to change the content mix as needed.

It’s a model that benefits the masses: producers, streaming platforms, creators, and audiences. No man (or woman) left behind.

The Great and Powerful — A Peek Behind the Curtain

Say goodbye to an industry controlled and constricted by a few big companies and a complex distribution system that favors middlemen.

There’s nothing great and powerful hidden in the fine print of ritestream’s approach.

It’s just common sense. It’s looking at the pain points of what hasn’t worked for far too long, questioning why we continue to do it that way and pulling back the curtain on those holding the monopoly and saying “enough is enough.” It’s good, visionary business.

ritestream’s vision is to empower creators from ideation to global distribution. With a decentralized NFT market for film and television, ritestream will drive efficiency and cost savings for broadcasters, and enable access to personalized content choice for viewers.

The world is at the precipice of a new technological revolution via blockchain technology. We’re using blockchain networks as the infrastructure with NFTs as a supreme and dynamic representation of ownership rights — the Yellowbrick Road.

The foundational bricks for a new content distribution network are already firmly in place, with:

  • 5000+ B2B users with a cumulative reach exceeding 300m consumers
  • 82,000+ hours of film and TV content
  • Traction: USD 6m+ in ARR

Fancy seeing where this road leads?

To learn more about ritestream and how our new-age content as a service approach will transform the business model of streaming platforms visit restream.io. We also invite you to join our Discord: https://discord.com/invite/RJPj522Qcc and our Telegram Group: https://t.me/ritestream where you can find information on how to invest in our upcoming IDO on March 7th!

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